Despite the criticism constantly surrounding Lana Del Rey, brand seems to really like her. As you know, Mulberry named a bag after her back in February and now it looks like H&M might be getting on in the action.
Page Six reports that the 'Video Games' singer is currently shooting a campaign for the high street retailer. A source reportedly told the title that, 'She's shooting a H&M campaign in New York.' So far neither Del Rey's camp nor H&M's press office have denied the claims.