Lorenzo Martone - who recently set up a model-only boutique PR company with clients such as Lydia Hearst and Alessandra Ambrosio - is currently exploring the realms of swimwear. The Cut reports that Martone and Jules Kim designer of Bijules jewellery are working together on her debut swimwear line, which is "in development." Although Kim plans to launch the line next spring, we're still not precisely sure of the role Martone is playing. But we expect that the way in which he'll marry the two aspects of his work (models and swimwear), will be something worth watching.