Digital editorial platforms are here to stay and are increasingly putting pressure on print publications to up their game. If you are still unconvinced about the impact this new medium is having, look no further that this nugget. This morning Net-A-Porter announced that Lucy Yeoman has been appointed as their editor-in-chief. Yeoman, who will leave her role as editor of British Harper's Bazaar, has been brought on board to take the site the next level by updating its 'voice, reach and editorial structure both on-line and off-line.'
'I am thrilled to be joining the team at Net-A-Porter, after twelve years at the helm of Harper's Bazaar, and to be working with both Alison Loehnis and Natalie Massenet,' Yeomans said this morning. 'The media landscape is evolving radically and Net-A-Porter has a global readership of over 3.5 million women who demand the very best edit of luxury fashion worldwide. Net-A-Porter has redefined the way women read about and consume fashion. I am looking forward to working with some of the very best talent in the industry and to creating truly inspiring content. Content that elevates the consumer experience and continues to build Net A-Porter as an authoritative voice to an unparalleled audience.'