When Madonna collaborated with H&M to design a high-street capsule for the chain, we wondered if that was the last we'd see of Madonna the designer. According to WWD, the material girl is soon set to release a clothing line for Macy's that will be developed with the help of Iconix. The licensees (Iconix) currently boast a portfolio that includes Rocawear, Candie's and Badgely Mischka, amongst others, and can consider the licensing of Madonna's apparel line, rumoured to be named Material Girl, as a real coup - provided the line actually goes into production.
There is, however, some speculation as to how succesful the line will be. When Madge launched her H&M line, she had the following of all her fans, coupled with those of H&M. Whether she would be able to deliver a line that's an instant sellout is yet to be seen, but WWD has commented on the fact that: "The singer is known to demand total creative control over her projects, which is one of the reasons she has yet to launch a fragrance, even thought she has tried to do so for more than a decade. Beauty companies have been reluctant to meet her financial demands, while many question whether her appeal remains as strong as it once was?"