As more and more brands begin to embrace the online world, we've seen a growth in brands launching online shops and this week Marc Jacobs followed suit launching his first e-commerce site on Tuesday.

Currently the website features only a small collection of pieces from the designer's main and sister line chosen by Jacobs and Robert Duffy as well as runway videos, illustrations and photography. "It's going back to the roots of the Marc Jacobs brand, which is to be fun, entertaining, engaging and cool," said James Gardner, founder and CEO of Createthe Group, the online design firm that worked on the site.