Marks & Spencer have decided to cancel their star studded TV adverts. The move was initiated by the company's new chief executive Marc Bolland, who replaced Stuart Rose, who decided to give them the axe after re-evaluating the company's business strategy.
We can't understand why they would drop the campaigns. Sales have dramatically increased at the high street retailer since the campaigns began back in 2004 and they have been largely responsible to a younger more fashion focused customer shopping in the store. After all, M&S was seen as a store for middle aged and elderly woman looking for functional clothes and quality underwear but bringing on the likes of Ana Beatriz Barros, Danni Minogue and VV Brown helped jazz that image up.
But it's not all bad. Twiggy, Lisa Snowdon and Jamie Redknapp will continue working with the retailer in some capacity.