Crowds were already queuing at 8 a.m. for Matthew Williamson's H&M collection, but last night he let a select few in to shop early. Specifically, celebs like Sienna Miller, Rosie Huntington-Whiteley, Mischa Barton, Amber Le Bon, Jamie Winstone and Daisy De Villeneuve.

At the Vogue-hosted event at the Regent Street flagship, Williamson said of his more price-friendly H&M line: "It's a huge honour. Their team is so fantastic. And you can buy a piece for £20 or £200. It's very price sensitive."