In the Czech Republic this weekend, I found myself - against my better judgment - in a black-light theatre. Which basically means I sat horrified, with my eyes bugged out, while people "floated" through the air and neon-coloured 2-D buildings danced across a stage.
Matthew Williamson's online video to promote his already released H&M range won't leaving you petrified, but it's quite the psychedelic surrealist, this one. Unless you feel your life is boring because, while riding your pink horse and dodging meteors, you've never seen a fashion designer rise out of a crater to save you. Because in that case, you will so relate.