A big congratulations is due to Mulberry. This week Bloomberg announced that the Somerset-based brand is currently the best-performing fashion house thanks in part to the success of the 'Alexa' bag. The past year has seen their stock rise by over 526% and its value increase from £166million to a whopping £1.03 billion and the news couldn't have come at a better time as this year marks their 40th annniversay.
The big questions is, what next for the heritage brand? The sell-out satchel bag was a hit for the brand but is there a new It bag in the works for us to look forward to?