The last seasons saw Lara Stone dominate the leading ad campaigns. After replacing Madonna at Louis Vuitton, Stone went on to replace Sasha Pivovarova at both Prada and Armani. But it looks liker her campaign zeal is slowing down. This week, word broke that Natalia Vodianova and Christy Turlington are set to repace the Dutch model.

Many are surprised by the rumour after we all expected Adriana Lima, Elle Macpherson or Bar Refaeli - who all walked in the Spring/Summer 2010 show - to appear in the campaign.