Over the weekend we confirmed that Charlotte Casiraghi has been named as the new face of Gucci Forever Now and already, the campaign is out and we really like it.

Rather than being really stylised like their S/S12 campaign, the Princess of Monaco looks natural and easy in the Peter Lindbergh-shot campaign. And the partnership makes sense. Casiraghi is known for her equestrian career so lending her face to the brand's second equestrian collection works. 'Over the last two years I have had the pleasure and privilege to get to know Charlotte through our shared passion for horses,' Frida Giannini explained. 'She not only embodies the beauty and the grace of the equestrian, but is also a wonderful ambassador for the sport.'