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October 26, 2011

New In: Doo Ri Chung On The Birth Of Her Macy's Collaboration And Michelle Obama Wearing Her Designs

2011 has been a great year for Doo Ri Chung. Back in April she gave birth to a baby boy, she was recently name as the latest designer to work with Macy's on their Impulse line and that came only two days after Michelle Obama sported one of her dresses to a state dinner.

Although having the two things happen within days of one another sounds like the hand of PR spin, it was actually a pure coincidence. 'Everyone thought it was planned, but it was just luck. I found out about Michelle Obama because a Washington Post reporter called my cell phone while I was in the car, and I was like, "She is?"' Chung told The Cut. 'It's the first time she's worn something from my collection, and it turned out to be great timing with the Macy's announcement. It was also nice that she wore it to the state dinner with the South Korean president — personally, I relate more to being American than being Korean, but it was a nice moment for my Korean family members too.'

While the First Lady's decision to wear her designs was a shock, her partnership with Macy's was decided long before the announcement was made. 'I've actually known about it for about a year. It wasn't that hard to keep it a secret because we were always working on other projects throughout that time, so we had plenty of other things to talk about,' she said. 'They approached me and gave a presentation, and I was really flattered and pretty shocked, honestly, since my customer is so different from theirs. I've never had the opportunity to do something with such wide appeal and distribution, so it's a huge deal for me.'

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