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September 24, 2011
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New Prints, Sorbet Tones And 1920's Silhouettes At Etro

Veronica Etro went in a different direction this season at Etro. The silhouettes were clean and simplified but in a good way. Like Frida Giannini, the collection was all about the 1920's and the synonymous drop waist style that was all the range at the time but combined with a new print, it felt fresh and modern. The collection reflected the frivolity and optimism of the pre-Depression era with the stencilled florals and sorbet coloured prints that moved away from the house's signature paisleys. Geometric art deco shapes made silk blouses and dresses look interesting and also added something special to boxy bags.

Despite the current optimistic feeling this season, the precarious nature of the economic situation is an ongoing reality and as has been pointed on numerous occasions, customers are increasingly becoming demanding from luxury brands and Etro definitely rose to the challenge this season by covering all basis. The printed blouses and skirts that hung just above the knee would be as appropriate in the office as they would at an evening event and the bright pieces that dominated the collection felt special and worth the hefty price tag.


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