Last August Nicola Formichetti confirmed that he was preparing for the launch of his own line. While he said that he is committed to create 'a kind of brand that hasn't been seen before, something new for our generation,' nothing else was said about what we can expect from his independent design pursuit. That began to change this week.
The brand, named Formichetti and is likely to launch mid-2013, is all about incorporating modern technology into fashion, he told WWD. 'It’ll be very digitally oriented and high-tech,” he revealed. 'We’ve been working with the same fabrics, the same techniques for hundreds of years. That’s all great, but we need something new.' In Formichetti's world that means creating clothes charge your phone through the incorporation of solar panels.
Since he's busy working at Mugler and still styles Lady Gaga and directs her brand, Haus of Gaga, you would think that the Vogue Homme editor wouldn't have the time to start a new project, no? When asked about it, he made it clear that despite his commitments now feels like the right time. 'This year I wanted to focus on my own dream,' he said. 'Being a stylist, you always hide behind a brand, but because of Gaga and Mugler, I needed to come out onto the scene. I had to embrace it.'
Are you excited to see what he comes up with?