On the whole, things haven't been going too well for J.C. Penny. In the last month they've laid of hundreds of people and their stocks haven't been performing too well either. Thankfully things are looking better for them now since bringing Nina Garcia on as their new 'style voice and fashion curator.'
Last week Garcia tweeted, 'I’m @jcpenney’s HQ. Thank you Ron Johnson for the walk through of JCP’s prototype. Get ready to shop! Its going to be a game changer!” According to WWD, after the tweet went out J. C. Penny's stock increased by 9.9 per cent showing that bringing the style director on board was a good idea.
On her website she explained that her role includes helping the retailer merchandise alongside drumming up attention via social media but how often this will be is still unknown. After all, she's still working at Marie Claire whilst also continuing as a judge on Project Runway as an an adviser on Moda Operandi.