For the past few years Osman has been amongst the few bells of London Fashion Week and that still runs true. Need evidence? Before the show began there was a huge scrum outside the tents and a quewe going around the building as editors and celebrities (and blaggers) tried to make their way in to see the designer's spring/summer 11 show.
For S/S11 Yosefzada further explored different techniques of cutting, which was a focal point of the collection he told reporters backstage. This architectural sensibility was made clear straight away. Tops came with undwiring creating angular shapes with subtle sci-fi undertones. As you'd expect from Osman, the collection featured easy wearable pieces with a little bit extra. Sipmple strapless dresses had plastic panels on the front and on the back again, adding to the sci-fi feel. He also played with denim reworking a simple denim dress by adding structured pleating and folds across the bust and on the shoulders of jackets.
It was good to see him being experimental this season but it resulted in a collection that had some great pieces but overall it lacked a clear message. When he played with block colour on simple dresses it really worked but pieces like skirts that had a piece of material tacked to the hip didn't work so wel..