People Tree is the latest brand to succumb to the charms of Emma Watson. The 19 year old Harry Potter star, who is also the current face of Burberry has been acting as a creative advisor for a new range in collaboration with the ethical label. The self confessed hard worker who has barely had a moment to settle into her new life as a university freshman at Brown university, is said to have "attended every design meeting over the five month process".

The collaboration might seem to some as somewhat out of the blue but Antony Waller, a spokesperson at People Tree, told Grazia, " Emma has a big interest in  fashion but she's also passionate about the environment and humanitarian causes". Both menswear and womenswear collections and jewellery will launch in February 2010 and will feature laid-back, luxe jersey pieces, all of which, were inspired by the South of France, London and country festivals.

Check out www.peopletreeyouth.com for more information.