The future of Christian Dior is a question that won't go away. Since John Galliano was fired from the brand back in March last year the headlines have been plagued with rumours about who will take over his role as creative director. While the question of his replacement seemed to die down after Marc Jacobs confirmed that he would not take the role, the question has resurfaced as fashion week quickly approaches.
The label's collections under Bill Gaytten have left a lot to be desired leaving many to argue that like any good orchestra, Dior must are in desperate need of a new conductor. Although the issue appears to have been discussed to death in the past year but the experiences of brands like Chanel demonstrate that there's a reason for the ongoing concern about the brand's future without a strong force at the helm. Despite the fact that Chanel continued to sell after the death of Coco Chanel in 1971, according to AFP " in creative terms the house was at a standstill until the arrival of Karl Lagerfeld 12 years later. "You can manage without a designer for a season or two," Serge Carreira, a luxury sector expert, argued. "But there is a limit, a brand must be regularly refreshed, renewed."
Relying on their fragrances and their campaign stars like Mila Kunis and Charlize Theron to wear their pieces on the red carpet just isn't enough so unfortunately, the question remains unanswered.