The September issue will be first big issue for myself, along with Alex Gonzalez, the creative director, and sort of Giovanna Battaglia, whom we offered to be fashion editor and hopefully a few other editors. And we're going to feature the industry's biggest names and well-known photographers. I think you'll be pleased. And what I love about this sort of blend of photographers is that each one has their own unique style. So if it's okay I'd like to keep their names under wrap just to surprise our readers. It's really hard to keep anything secret these days. But I try.

”He told The Huffington Post