American fashion designer, Narciso Rodriguez, whose clients include Salma Hayek, Claire Danes, Sarah Jessica Parker, and Rachel Weisz, has received the title of Mercedes-Benz Presents designer this season. This means that the German car manufacturer will underwrite and support Rodriguez’s up and coming collection scheduled to show at the Bryant Park Tent on September 15th.

“Narciso Rodriquez is a perfect choice to be the Mercedes-Benz Presents designer as his clothes are designed and executed with the same precision, structure and attention to detail as a Mercedes-Benz,” Fern Mallis, SVP of IMG Fashion, said.

“My Spring 2010 Collection was greatly influenced by the sculpture of Barbara Hepworth. The three dimensional and graphic shapes that are her work became a constant source of inspiration while I sketched and created the coming season,” Rodriquez said.