Just when you thought London Fashion Week couldn't get any bigger, the British Fashion Council announce that they've managed to secure another big brand for this season's festivities.
The brand in question? Only Australian cult denim brand, Sass & Bide. "Ten years ago the concept for Sass & Bide was born in London," explained the brand's design team Sarah-Jane Clarke and Heidi Middleton. "To be returning here 10 years later, showing in a city that we love so much and that fuels our creativity is really exciting."