Magazines are in a really bad place at the moment; I mean really bad. WWD reports that this year's September issues will be a lot smaller than usual across the board. Let's just say that carrying our September issue will be a lot easier this year.
Publishers are said to have resorted to pushing closing dates back and dramatically dropping the page rates to encourage brands to spend on ad space. Although many were optimistic that things would improve despite the dramatic decline in ad pages over the past six months, recent figures prove otherwise.
According to reports, the September issues will have up to 30% less ads that previous years, with many publishers pleased that they have not lost more.
However, many luxury brands have dropped their campaigns for their pre-fall collections in the summer issues to focus their budgets on the fall, so hopefully the situation will improve soon.