In sad news, this morning it was announced that Luella Bartley's fashion label Luella, will not continue to trade. According the announcement, Club 21, the global licensee who has been working with Bartely since 2003, decided to pull out from working with the brand. In a statement, VSG Ltd, the subsidiary of Club 21, revealed that they had ‘taken the decision not to invest further in its relationship with Luella Bartley Limited.’

After the success of her Spring/Summer 2010 collection, the news has left many in shock. 'This is a very disappointing situation for everyone involved with the brand,' the designer said. 'I very much appreciate the support that VSQ has given me, but it is upsetting not to be able to protect jobs in this difficult economic climate. We have a number of options open to us, and are considering these over the coming months.'

However, despite the critical success of her recent collection, recent reports have shed light to the fact that the brand's factory unexpectedly closed month as a result of the current economy, which will prevent the brand from meeting their orders for the SS10 collection.