Mark Fast is known for his uber bod-con knitted dresses so when he sent plus size models down the runway at his S/S10 show back in 2009, he had everyone talking. This week his efforts were celebrated at the first Body Confidence Awards in London. At the event, which was organised by Debra Bourne, Caryn Franklin and Erin O'Conner, the designer was awarded with the fashion prize.
'As a designer I care about the women that wear my clothes ... it is very important to deliver the technical aspects a look and a quality of make — I don't really understand this? — but I also want to make each wearer of my clothes feel empowered and affirmed. I want to celebrate women and make them feel good in my clothes,' he said.
There's no doubting that Fast's inclusion of models with different bodies made a statement - and a good one. What's interesting, though, is that the aesthetic of his clothes seems geared towards the status quo on body images that he has tried to counteract. I mean, does a thigh high mini revealing mini dress make women without model proportions feel good?
I'm not so convinced but what do you think?