Working with Matthew Williamson and Vivienne Westwood sure helped bring out creativity in Heidi Mottram, the Brit designer who's making her name for the unique textile she uses: eel skin. Mottram, a graduate of Central St Martins and the London College of Fashion, started her own line just two years ago and is already becoming a favourite for fashion types who like their accessories with a bit of an edge.
Here, she talks with The Fash Pack about escaping from her studio, appealing to confident women and (ironically) going more veggie.
Where's your studio?
Who do you design for? Who's your ideal customer/celeb client?
I design for myself really. If I like what I design, then I am confident to promote the designs to my customers. Generally, my customers range from the late 20s upwards.
My ideal customer is a lady who knows her own mind. She is confident, outgoing and knows quality when she sees it and is happy to share this with her friends and family.
When do you feel most inspired to work?
When it is a bright, sunny day. Generally everything feels more optimistic with a little bit of sun.
When is the worst time to work?
When it is freezing cold and gloomy outside. I would like days like that to become 'duvet days'.
What's on your iPod in the studio?
My music taste doesn't really tend to go hand in hand with my design style really … at present I have Kings of Leon and Alterbridge.
What do you get during your lunch break?
What is a lunch break? To be honest I used to be awful at stopping for lunch, but these days I try to make time for a proper lunch and generally eat less later. I am currently trying to be a bit more veggie and generally healthier so stir fry is often popular.
When is the day over?
Usually when I start to talk jibberish and I can't stay awake anymore.