"My philosophy of design is about creating beautiful, hand-finished clothes that exude a casual luxury and refinement," says Texas native Lela Rose. The designer now known for her feminine dresses was more interested in sculpture and painting at the University of Colorado. She had a side business making vests from vintage scarves, though, and after a course at Parsons and training with Richard Tyler, Rose knew where she belonged. With clients like Rachel Bilson, Anne Hathaway and Amy Adams, it seems she hasn't done too badly.

This week, the designer talks deadlines, sample-fabric fun and Jake Gyllenhaal's girlfriend with The Fash Pack.

Where's your studio?

Sandwiched between the garment district and the fur district.

Who do you design for?

Someone with an event: the amazing hostess or the perfect guest.

Who's your ideal customer or celeb client?

Reese Witherspoon.

When do you feel most inspired to work?

When the new sample fabrics arrive.

When is the worst time to work?

When you are on deadline.

What's on your iPod in the studio?

Kings of Leon, The Killers, MGMT.

What do you get during your lunch break?

I bring my lunch to work. I can't stand deli food.

When is the day over?

About 6 to 6.30 p.m.