Want the perfect remedy to a bad day? Wear head-to-toe Louise Gray. The Scottish designer behind the self-titled line has us sold on her bright, rebellious East London quirk - and she's the perfect example of how a background in hand embroidery can come in handy. Gray's simple lines let her fabrics speak for themselves, and speak loudly they do. Or at least fashion-scouting guru Lulu Kennedy thought so, since she invited the Central St Martins grad to Fashion East for three seasons straight at the start of her career.

What's a typical day like in Gray's studio? Let's just say, don't show up if you're anti-Guns n' Roses.

Where's your studio?
Hackney, London.

Who do you design for? Who's your ideal customer or client?
She is artisanal woman who is also interested in fun.

What's the first thing you do when you go to work?
Organise and sweep.

How many hours of sleep do you run on?
Six.

Neat freak or a bit messy?
Very messy.

When do you feel most inspired to work?
At nights.

When is the worst time to be creative?
When everything is available to you.

Who's at work with you?
Four interns.

What's on your iPod in the studio?
Guns n’ Roses, Bob Dylan, and Florence & the Machine.

What's for lunch?
Soup.

When is the day over?
Depends how deep in the season…