Style.com Editor-in-Chief Dirk Standen

Online fashion hub Style.com is coming out with a print version in the fourth quarter, meaning that we can expect the new offering in October, according to AdWeek, right after the spring fashion shows. It's unclear why Conde Nast (who owns Fairchild Fashion Group, the owner of Style.com) is rolling out a new magazine, but Fashionista confirmed that the mag will indeed be an extension of the brand. A Fairchild rep admitted that it's a "consumer play" from the group, which has traditionally focused on a trade audience, but says it's not the primary focus of the new project, as AdWeek led readers to believe.

And that was about all Fairchild could reveal. Although no publication schedule has been revealed, AdWeek reports that the title of the first issue will feature the name "Style.com", so a biannual calendar following each runway season would seem logical. Fairchild Editorial Director Peter Kaplan and Style.com Editor-in-Chief Dirk Standen will be behind the international glossy, and you can bet that we'll be waiting to get our hands on a copy.