Having been newly acquired by publishing giant Condé Nast, speculations were rife with the possibilities of who was to become the editor of W magazine. After WWD listing some possible candidates (some - Carine Roitfeld - more surprising than others), it was T Magazine's Stefano Tonchi that found himself sat firmly as favourite to take the place, and the rumours were right, as Condé Nast announced Tonchi as W's new editor yesterday.
Expected to start on the 12th of April, Tonchi has been fairly vague with his plans for the magazine, although he describes them as being "very open", and is quick to add that would like to make the magazine more accessible, as currently he feels it is "very specific". Although some of the magazines most famous features involved fashion spreads such as the sizzling shoot between Madonna and lover-to-be Jesus Luz, Tonchi aims to make W "more of a general-interest style magazine, and less of a fashion-obsessed publication."
Beginning as a spin-off of WWD, it will be interesting to see how the staff at W change since the move as the connection between the two are cut, and since ad pages in the publication were almost halved between 2008 and 2009, we hope that the changes Tonchi has planned will bring back W to its former glory.