If you have a click around, then you can see that JanePratt.com is launching soon. But that doesn't answer all the questions surrounding the former Sassy editor's new venture, or her much-talked-about magazine with Tavi Gevinson. Will the projects be one in the same? We're not sure, but WWD tried to find answers, despite Jane Pratt's refusal to spill details.
WWD reports that within "the next two months, [Jane Pratt] will launch JanePratt.com, a website aimed at the gulf between the Cosmopolitans and the Jezebels of the world. Then, in the summer, she will team up with Gevinson to introduce a magazine and a website for teenaged girls." Gevinson says that her magazine will amount to "kind of a branch under the JanePratt.com umbrella for teenaged people -- girls."
WWD tracked down a set of editors and media personalities who were around for Pratt's original, iconic venture -- Sassy -- and found that some were less than impressed with the new project. Jezebel's founding editor, Anna Holmes, said: "I read that it was going to be called JanePratt.com, which I immediately rolled my eyes at because I don't hink she's a brand anymore. There's a significant portion of the younger generation who doesn't know who she is."
Do you agree? And will you be checking in with JanePratt.com?