Denise Johns and Lucy Boulton for Clinique

With less than 100 days until London hosts the 2012 Olympics, all eyes are on TeamGB girls and not just in the way you would expect. Over the last few weeks, four key members of the team have been announced as the face of various beauty brands.

Last week Pantene announced that they have brought track cyclist Victoria Pendleton on board as the face of their latest beauty campaign; a move which is part of Proctor & Gamble's (their parent company) worldwide Olympic partner status with the London games. 'It makes so much sense to me that a female athlete would be a beauty ambassador,' Pendleton said in a statement. 'Part of being beautiful is being healthy, but I don't think people realize when they look at us that we want to be healthy from head to toe and that includes having healthy, beautiful hair.' This is particularly special for Pantene as the partnership marks the first time they have partnered with an athlete in this way and will see Pendleton join the likes of Liv Tyler as one of thir brand ambassadors.

Clinique has also followed suit and have teamed up with women's GB volleyball stars Denise Johns and Lucy Boulton. Throughout the games, the beauty giant will provided the pair's sun protection, make-up and skincare. 'Clinique is delighted to be teaming up with GB beach volleyball hopefuls Denise and Lucy. With our dermatological developed and custom-fit approach, we can provide the talented duo with the skin care they need to help protect their skin while playing, along with the make-up they need to ensure a healthy, natural look that lasts throughout their matches,' Janet Saunders, general manager at Clinique UK, told British Vogue. 'We wish them all the best and are proud to be supporting them.'

If you've been paying attention to the TV right now, you'll also see that penatathlon champion Jessica Ennis has bagged a deal with Olay.

Are you excited for the games?