Thom Browne; Marcus Wainwright and David Neville of rag & bone
Thom Browne, best known for his shrunken suits, is expanding his brand with two lower-priced lines. Perhaps that's more economical, since his normal slim-cut trousers retail for about $2,000. Changes really are in the wind for Browne, who has sold a minority stake in his company and hired Josh Sparks to replace his former CEO, who left in May without much notice.
Expect prices to be 30 to 40 percent cheaper than Browne's normal rates with the new lines, informally called "classics" and "red/white/blue". (Real line names haven't been released.) Browne tells WWD his lower-priced clothes "will still be for that Thom Browne guy, but now that guy will have things to wear every day for every occasion".
On a similar note, rag & bone's Marcus Wainwright and David Neville are branching out. They've opened a new store - their biggest - in New York's Mercer Street, and insiders reveal the line drew in $20 million wholesale for women's wear, compared to an expected $10 million, for the past year. A new rag & bone/JEAN line and rag & bone/SHIRT line will launch for spring, with prices set at $70 to $80.