Ad campaigns, catwalk shows, magazine covers, even commercial newsstand value: The Daily Beast has assessed all the aspects of a model’s “visibility and success” to determine supermodel superiority and has ranked them as a top-10 list.
“We considered four tenets to illustrate a model’s visibility and success — multi-year contracts, advertising campaigns, runway appearances, and magazine covers. Those with retail licensing deals, including Kate Moss and Gisele Bündchen, got credit for those estimated annual earnings, as well. Annual income from contracts, primarily negotiated by large cosmetic companies and Victoria’s Secret, were weighted 40 percent because they are the most difficult to get, bear the largest salaries, and indicate a very high level of success.”
In ascending order, we have Carolyn Murphy, Mirana Kerr, Natalia Vodianova, Christy Turlington, Alessandra Ambrosio, Daria Werbowy, Doutzen Kroes, Adriana Lima, Kate Moss and, number one, Gisele Bündchen. A surprising order? Moss and Bündchen, who have two of the most diverse and financially rewarding careers in the business, maybe not. But Turlington ranking just 7, we’re not so sure about.