The +J collection by Jil Sander for Uniqlo has been a triumphant success. If the queues which started forming at 8am last Thursday, was anything to go by, it was clear that the collection which, was only available in selected Uniqlo stores across the country, were going to sell out fast.
Such was the pandemonium that by the close of day, the estimated sales targets had been exceeded five times over and those who thought they could escape the madness by shopping online, were met with severe delays. The website crashed at one point in the day, as sales shot up by 1,750% more than normal daily targets. All hands were on deck at the launch including senior and junior members of staff and Amy Howarth, head of marketing, braved the hoards of shoppers to assist on the shop floor, alongside "Simon, our CEO who was working on the shop floor all day long-as were most of head office staff."