Good news for fans of Paloma Faith, Graham Coxon and Bill Ryder-Jones. Converse devotees now can star in an interactive music video, "Desire", with the British artists - without ever leaving the comforts of home. As part of Converse's campaign for diversity in the UK music scene, and global music in general, the track and video are both available for free download at the Converse website.
Geoff Cottrill, chief marketing office of Converse, explains: "Using Facebook Connect, the viewer will be able to star alongside the artists, as well as inviting their friends to join, making this a truly personalised experience." And what will viewers have in store for their video debuts? A modern-day film noir, complete with both film an animation. Get to clicking - and get ready to shape the video in your own style.