Landing a make-up line was not what Lauren Luke had in mind when she started up her own YouTube channel two years ago. But that is exactly what the single mum has landed after attracting over 39 million views to her channel of make-up tutorials.

Although not the first to try this out, Luke has overtaken her competitors. Why? Her tutorials provide an easy step-by-step guide to acheive the looks of celebrities like Leona Lewis, Rihanna and Amy Winehouse. She manages to mix simple steps in an approachable relaxed way with humour and wit.

The collection, which launches on April 27, features five palettes for the face including an eye primer, three eye shadows, two lipsticks, one blush, and a deep black eyeliner, along with video tutorials for each kit. Each palette come in at £16.