Lacoste recently revealed that they are plannign to revamp the brand in the new year. The first stage of their new marketing strategy was to update their well known tagline "Un Peu d'Air Sur Terre" - meaning 'A Bit of Air on Earth' - to 'Unconventional Chic'. The new tagline appears in their new campaign featuring Anja Rubik, Noah Mills, Jon Kortajarena and Liya Kebede shot by Mert Alas and Marcus Piggot, all sporting the brand's iconic white polo shirt over black eveningwear.
When asked about the idea behind the campaign Lacoste CEO Christophe Chenut said, “We’re showing that you can be chic in a different way, not just when you are dressed up for a party or for the office.”
Just as we reported, Olivia Palermo is set to air her own reality TV show after it was confirmed that 'The City' has been axed. Palermo took to Vogue Spain's January issue to confirm the news again and reveal that she'll use it to launch her own clothing line. She's still keeping quiet about the details but something tells me that her shoot for the magazine marks the start of a long promotional campaign for the new series so more information is bound to be released soon.
London-based designer Daniella Helayel, the woman behind the burgeoning label Issa, has Kate Middleton to thank for a recent boost in business. After Prince William's fiancee donned a royal blue jersey dress by the designer at the announcement of her engagement, the fashion world drew its eyes to the label - leading to massive increases in international business, plus plans to expand dramatically next year.
Brazilian-born Helayel started her label in 2001 without making many waves on the design scene, but recently, she's developed a larger celebrity following, with fans including Madonna, Scarlett Johansson and Keira Knightley. As for the future royal, Helayel told WWD, "Kate found us through friends." After Middleton wore the now-famous blue Issa dress, she adds that "in Japan, in particular, the shops went mad immediately, and around the world, everyone who had the dress sold out." British chains like Tesco and Peacocks also made their own lower-priced versions.
For 2011, Helayel has plans to relaunch her company in the US, add e-commerce to her website, open the first of sex new stand-alone shops in Brazil, create a children's range called Baby Issa, and move her 200-shop business into a global sensation. She won't disclose whether she's designing Middleton's wedding dress, despite rumours that she's at the front of the list.
For Helayel, designing is stil about one thing: making women feel great. She says: 'I love making clothes to hide defects and enhance the positive qualities...For me, it always goes back to making a woman feel less fat and more secure about herself.
Dear Chloe Sevigny. I noticed you made some catty remarks about me in the press. You and I both know the real reasons behind this, don’t we? I now know you’re still not over it, which makes me feel sad for you. Don’t use public snide comments as a platform for your anger over MM.
She said on Twitter in response to Sevigny saying that she's "just around"
Did Elle magazine dramatically lighten its cover image of Bollywood star Aishwarya Rai Bachchan? That's the allegation that might be settled in court, if rumours are true that the actress might take legal action against the publication.
Rumblings started when fans of the starlet noticed skin-colour discrepancies on her cover (shown after the jump), and according to a source: "Aishwarya's first reaction was disbelief."