Not being in London was not going to stop the likes of Ashley Tisdale, Tina Brown and Bryan Boy from watching the Burberry A/W 2010 show.

This year, the brand live-streamed the show and made it available in 3D in special locations in New York, Paris, Tokyo, Dubai and Los Angeles. If that wasn't enough, the brand also allowed Internet customers to view the show online too and instantly buy specific items.

UPDATE: According to BOF, 10million people tuned in to watch the show!

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The general sentiment as everyone left the Matthew Williamson show was that the designer opted to take the collection down a different route this season, moving away from the brand's signature sentiments that we all know and love.

The show started with a tweed dress in what looked like a shade of green, with ruffles going diagonally across the front. Williamson continued to focus on his mature customer base by showing a chic but simple belted dress in royal blue, what looked like a velvet ruffle jacket in peach styled with peg leg trousers and accents of fur on a dark green belted jacket.

However, the show did not totally lack the usual Williamson je ne sais quoi. Dresses that grazed the thigh came in bright prints while others came embellished and a bright pink coat layered over dark grey trousers and a brown and beige blouse helped add some colour to the unusually understated colour palette.

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Edgy girls in a professional setting sometimes have difficulty finding clothes to fit both their style and their employer-mandated dress code. Although not every piece from Richard Nicoll's Fall '10 collection would be appropriate for the office (case in point: a dirty-indigo sheer blouse with nothing underneath), the Central St Martins grad has done a strong job outfitting his professional women this season.

Nicoll's show was one of our favourites so far. From the designer's mixed ginghams and drape-front overcoats to his au courant way with dove-grey maxi skirts and cashmere jumpers, Nicoll pegged urban experimentalism. That said, he found room for slim-fitting jumpsuits in the vein of a well known retro working girl, Rosie the Riveter. The designer took a whimsical turn with a strapless minidress formed out of a deconstructed grey blazer, before adding richness with velvet cocktail dresses and maxi skirts in rusty red and blue. Not to lose our composure, but we'd like all of it. Of course, we'd have to remember a bra for our interpretation.

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Jonathan Saunders favours sporty styles for fall, as evidenced in the collection he just showed at London Fashion Week. Think below-the-knee skirts with peeks of skin from cross-stitch-style cut-outs, drop-waisted skirts done in abstract prints or pleats, and boxy overcoats in muted colours like ice-blue and black. The designer has steered away from his traditional style of bold full-lenth frocks, but that doesn't mean he's going bland.

As usual, Saunders experimented with printing techniques this season. Specifically, he balanced matte effect and luster, in an echo of other designers' tendency to blend textiles and textures for fall. We were won over a graphic-print, long-sleeved jersey top and dot-pattern skirt worn by Freja Beha Erichsen, and the outerwear also has our names on it. Saunders urban-abstract bent is a nice diversion this season, but we do hope he'll bring more of his staples back next spring.

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Stuart Stockdale did what he does best this week at Jaeger. The collection had a strong equestrian feel, evident in the hats, riding boots, fedoras and capes as well as the chain detail on the selection of bags that came in mustard and camel. This reflected the designer being drawn to the "mixture between urban and rural" this season.

What particularly stood out about the collection was the autumnal colour palette, especially in light of the abundance of designers that have opted for colour as a sign of optimism this season. "It was definitely a very Jaeger colour palette," he told me backstage. Structured jackets, leggings, fur and knitwear all came in musty greys, blacks and shades ranging from nude to coffee, which is very much "a part of the Jaeger DNA," he said.

Although Stockdale focused on tailoring this season, particularly on the trousers and outwerwear - such as a jacket that deceptively looked like a coat from the front but was actually cropped at the back - he did offer us a softer silhouette, too. "I definitely wanted there to be mix between tailoring and something a bit more relaxed," he said after the show. The knitwear, styled with cropped trousers were slouchy but chic and a grey voluminous loose fitted coat with thin black panels across the front was perfect for a relaxed work look.

Outside the muted colour palette, Stockdale also presented checks in red, white and brown on skirts and, like many other designers this season, he presented his take on the blouse. His interpretation came in off-white with cut-outs at the back.

Already on the wish list of Glamour editor Jo Elvin is a midnight-blue velvet dress, which will undoubtedly be a hit at retail.

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What appears to be Alexander McQueen's last interview was conducted by Matches on Feb. 5, just six days before the designer died. The interview has a lighthearted tone, mostly with McQueen sharing his favourite places in London and discussing his business routine. Matches is running the full feature in its Spring/Summer 2010 magazine.

"I guess I am an East End boy at heart, although I think different areas of London have influenced different collections," McQueen said. With a spare hour in London, he said he'd "head to the Natural History Museum"; he also named pie and mash as his favourite food and admitted he was happiest at home with his dogs. In a traditionally self-effacing manner he said he'd never "like the idea of a statue of me."

McQueen, for being a thoroughly British boy, continued to show in Paris. "I love the heritage of the design houses and the fact that not just anyone can put on a show," he explained. As for business sense, he said "there has to be a balance between your mental satisfaction and the financial needs of your company," and added: "I always remember that it’s the fantasy, the artistic side, that makes customers want to buy the straightforward black pants."

When you attend a Pam Hogg show, you know that it's going to be full of energy and will draw the London 'It' scene. Case in point: Siouxsie Sioux opened the show with a dramatic round tulle headpiece and short black lace bodysuit to a huge round of applause - Jamie Winestone, Jefferson Hack, Peaches Geldof and PPQ's Amy Molyneaux and Percy Parker all sat front-row.

The collection was full of all of the pieces you would expect from Hogg. Bod-con bodysuits mainly came in shorter styles in black lace and were often styled with a long train that sat on the shoulders on leather panels. Where the styles were full length, they came completely sheer with only gold panels on the breasts and between the legs to preserve the models' modesty.

Tapping into this season's micro trend, we saw a lot of leather arms on dresses, particularly on bod-con styles in red and blue with leather detail also appearing across the shoulders.

Although the collection is not for everyone, Hogg added a lot of creativity to the London Fashion Week schedule, in a season when most designers have opted to play it safe.

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