Model: Valentina Zelyaeva
Issue: May 2010
Photographer: Azim Haidaryan
It seems that Agyness isn't the only cool creative in the Deyn family. Step up uber cool little sister Emily, who sees her first range of t-shirts being launched this Friday, with Uniqlo. While interning in New York, Emily and best friend Aliyah Hussein made their first tee - emblazoned with the Queen - and decided to give it to older sister Agy as a birthday present. When Agyness wore the tee backstage at the Anna Sui show, the patriotic design caught the eyes of many, resulting in the newly formed design duo designing a range of t-shirts and vests for charity MAG (Mines Advisory Group).
So when Agyness got asked to design a range of t-shirts for Japanese brand Uniqlo, Emily's loving big sister suggested that she would be the better Deyn for the job. The range features Polaroid snaps, taken by the sisters of their favourite things to do in New York. Although the prices of the tees haven't been revealed yet, we reckon they'll be worth the investment for a casual, festival style - so we'll be making a trip to Uniqlo come Friday.
Christy Turlington Burns, one of the renowned 'supers' from the nineties is using her own experience of childbirth to help the lives of others. During the birth of her first child six years ago she began to hemorrhage, but was lucky enough to have the staff and equipment to support her so well that she never really considered it a big deal. That was until she learned that hemorrhage is the leading cause of maternally related deaths - and from then on the 41 year old supermodel decided to use her resources to help reduce the hundreds of thousands of women that die from the condition.
Turlington Burns set to work, becoming an advocate for maternal health within humanitarian group CARE, and furthermore decided to fund her own documentary in the hope of saving lives. "I had a sort of experience that was a little bit of survivor's guilt," she told Reuters, "I was fortunate, but think of all the women around the world who aren't". Together with actor-turned-film director husband Ed Burns, she began making the documentary entitled "No Woman, No Cry", visiting Tanzania, Bangladesh, Guatemala and parts of the United States.
Joss Stone isn't the only star that has bagged a big deal this week. Not content with only having one finger in the fashion pie having contributed to InStyle magazine as a monthly fashion columnist, Rachel Bilson has just been announced as the first ambassador for Sunglass Hut. Don't be to cynical just yet. According to sources, the deal will extend beyond the average celebrity collaboration so we can expect the 28 year-old actress to be blogging, featuring in video podcasts and hosting consumer chats on the company's website.
Today it was announced that Joss Stone has just inked a deal with Nine West to create a capsule collection for the store. According to the brand, we can expect Stone to be inspired by her floral tattoos. Many have been left surprised by the move, especially considering the fact that the 23-year-old soul singer continues to resist wearing shoes. But let's not be too skeptical. All the proceeds of the collection will go directly to Soles4Souls.
Just last week we told you that Giles Deacon was spotted having dinner with <a target="_blank" href="ttp://thefashpack.onsugar.com/search/Emanuel+Ungaro">Ungaro </a>executives in Paris, fueling rumours that he'll take over the reigns at the brand after the announcement of Estrella Archs departure. It looks like it wasn't simply rumours. Today Jason Campbell of JC Report tweeted:
"Giles marks the fifth designer for the troubled house in as many years, following Giambattista Valli, Peter Dundas, Vincent Darre, Esteban Cortazar and then Lindsay and Estrella. Asim Abdullah, Ungaro’s owner, hopes to make the label sustainable (and profitable) by 2011."
What do you think about Giles' move to Ungaro?
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Video courtesy of Chanel
With the fashion world converting itself to digital media more and more often these days, there has been an unsurprising increase in the number of designers and labels creating 'fashion shorts' - the short length fashion film aimed at helping consumers relate to the brand on a personal level, often without brash marketing or promotion involved. A lot of these new found fashion films have relatively little to do with the clothing they aim to promote - think of the Christian Louboutin video of the designer himself tap dancing, or the completely mute Prada 'First Spring' video, a surreal nine-minute short aimed at constructing a 'dreamlike realm' in which the male actors wore Prada menswear.
With these shorts costing a fraction of the cost of a television ad (roughly $15-50,000 for a short in comparison with $1 million for a tv commercial), surely the fashion film is well worth it's budget? Take into account that within minutes, the fashion short can be dispatched globally via the magical world of the internet - dispersed through bloggers and the brand's own website, they can spread like wildfire and reach a far bigger audience than a television commercial could ever wish for. However, with most of these mini features being so vague, the actual effect of promotion could be questioned.
Models: Linda Evangelista, Christy Turlington and Meghan Douglas
Magazine: Vogue Italia
Issue: March 1994
Photographer: Steven Meisel