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Posts for January 13th 2011

January 13, 2011
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Gemma Arteron Is The New Face Of G-Star

Today Gemma Arterton has been confirmed as the new face of denim brand, G-Star, replacing Liv Tyler.

Like with Tyler, the casting really works. The 'Clash of the Titans' star appears in the campaign with her hair lighly pulled up and in another, styled in a retro way. "I've always loved the G-Star campaigns and am really, really thrilled to work with the brand," the actress told US Weekley. "The brand is ultra-modern, cool and quite unusual. It's very different to any jean brand. It's very edgy, raw and fresh."

See the campaign after the jump

January 13, 2011
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Lindsey Wixson Will Not Front The Alexander McQueen Campaign

Alexander McQueen's last collection before passing away was his A/W10 collection but the company decided against releasing a campaign for the collection. That said, this week rumours began circulating that for S/S11, under the helm of Sarah Burton, the brand has decided to release a campaign for her debut S/S11 collection and have signed Lindsey Wixson to font it.

Unfortunately the rumours are false. The brand confirmed yesterday that they chosen the model for imagery for their store and website but she will not appear in a campaign. Campaign or not, the gig is still another big job under the model's belt. Wixson has had an incredible year having walked for just about everyone last season as well as bagging a big Miu Miu campaign last season.

January 13, 2011
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Giovanna Battaglia Is The Latest Editor To Model For Eddie Borgo

Art direction, Julia Restoin-Roitfeld; styling, Keegan Singh. Photo: Paul Maffi

Last season ELLE's Style Director Kate Lanphear appeared in Eddie Borgo's look book following in the footsteps of ediors like Lauren Santo Domingo and Vanessa Trina but this season is Giovanna Battaglia's turn. Borgo and the L'Uomo Vogue editor hit it off after meeting at an appointment two years ago.

Giovanna was very much in my head when I was designing the spring collection,” he said. “She loves jewelry and is not afraid to pile it on. She also, in her own way, is an example of high-end meets street.”

January 13, 2011
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Sasha Pivovarova And Miuccia Prada Join Forces Again

Sasha Pivovarova and Miuccia Prada are a match made in heaven. The Russian model served as the face of Prada from A/W05 until S/S08 before the pair she was replaced by Linda Evangelista, but they're back together again for Miu Miu. Mert Alas and Marcus Piggot shot the model for the brand's latest campaign. But she's not alone. Kaisa Struss and Querelle Jansen both appear in the campaign alonside her.

See the campaign after the jump

January 13, 2011
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The Kardashians Team With Sears On A Big Fashion Venture

The Kardashian empire continues to grow...and grow. It seems that the trio have really taken to designing after their stint collaborating with Bebe. Yesterday WWD revealed that the trio are expanding their fashion empire bu launching Kardashian Kollection. The brand will be made available at 400 Sears stores in August.

Kim Kardashian disccused the partnership with Sears explaining that the collaboration allows them to “cater to our fans and to make sure that everyone can have access to the Kardashian Kollection.” Khloe added that, “Not only do they have locations nationwide, but we recognize that Sears will allow us to reach multigenerations of fans and people who are interested in fabulous clothing at affordable prices.”

The collection is a lot bigger than their line for Bebe, featuring 40 pieces of apparal, 60 items of jewelery, 30 handbags and wallets, 25 hats and gloves, 20 pieces of lingerie and 12 styles of shoes. They're keeping silent about the details but prices are expected to stick with Sears' price points and the style will lean towards glam-rock and boho themes.

January 13, 2011
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Rachel Zoe's Collection Is Already Causing Controversy

Rachel Zoe's collection is already getting a lot of attention but unfortunately, it's not all for the right reasons. After showing her collection to press and buyers in New York earlier on in the week, Teen Vogue's fashion news director Jane Keltner de Valle drew people's attention to the uncanny resemblance between a white and black dress in Zoe's collection and one she styled in a shoot for the magazine back in 2007.

January 13, 2011
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Kanye West And Jay-Z Collaborate With Riccardo Tisci

We knew that Kanye West was a fashion man but he's just taken it to the next level. West and Jay-Z have called upon the creative eye of Givenchy's Riccardo Tisci to design the artwork for their new single 'H.A.M'. The cover is as fierce as the track with seeing rotweiliers placed alongside platinum jewels.

We like it but what do you think?

January 13, 2011
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Rumer Willis Impresses In The Badgley Mischka Campaign

When we heard that Rumer Willis was cast to appear in Badgley Mischka's S/S11 campaign, we must say we were surprised. The collaboration wasn't the most obvious choice but now the images have been released, the choice seems perfect.

The 22-year old actress and daughter of Demi Moore and Bruce Willis looks effortlessly beautiful in the campaign pulling off dresses that aren't so easy to perfect. Designers Mark Badgley and James Mischka are still pleased with their choice calling Willis "a great muse for the season.....She has a vivacious spirit to her; she is young and modern, which is representative of our spring collection."

See more

January 13, 2011
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Morning Links

Terry Richardson shot Lindsey Wixson for Opening Ceremony's look book: [WWD]

Miranda Kerr's baby boy didn't follow in her footsteps in the size stakes: [Us Weekly]

Want to see Lindsay Lohan's new footwear sketches: [People]

Nicki Minaj is the voodoo queen in V: [Daily Mail]

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