It seems that British designer Giles Deacon may be a permanent fixture at Paris Fashion Week, after showing his SS10 collection there boosted sales. "Sales were up 42 per cent for the spring collection, and a lot of new buyers came to the show. I work in London, employ people here, but I need to look at the bigger picture", the designer revealed at the annual Luxury Briefing Conference held in London this week.

Deacon showcased his Spring collection in Paris after winning this year's ANDAM award, which provides winning designers with funding of up to €160,000. The award, launched in the 1980s focuses on designers under the age of 40 who are hoping to expand their business in France, and has previously supported the likes of Viktor & Rolf, Gareth Pugh and Richard Nicoll. WWD also revealed that Deacon has a small range of cycle clothing in the pipeline, for London shop 14 Bike Co, and a line of stationary for Harvey Nichols.