With TeamGB stars like Mo Farah and Jessica Ennis doing so well in the Olympics, it's easy to forget that the Games were big for Michael Phelps too. The American swimmer made sporting history by becoming the most decorated Olympian of all time, with a total of 22 gold medals. It was only a matter of time, then, before brands jumped on the bandwagon and the first big deal comes from Louis Vuitton.
Yesterday the brand unveiled their latest Core Values campaign showing Phelps posing in a bath in swimming trunks, goggles and that much spoken about mysterious bubble between his legs. In another image from the Annie Leibovitz-shot campaign, he appears alongside Larissa Latynina, the former Soviet gymnast who Phelps stole the most decoarted Olympian title from.
Jokes aside, Phelps is the perfect choice for the campaign. Rather than simply jumping on the Olympics bandwagon, nobody can deny that Phelps (and his achievements) refect the core values that the campaign promotes.
The 'supers' were not the only ones flying the flag for British brands tonight. Tinie Tempah opted for this block coloured orange and yellow jacket from the S/S13 Burberry collection tonight to perform with 'Written in the Stars' with Jessie J at the closing ceremony. Not my favourite look from him but you might disagree.
Emile Sandé returned to perform at the closing ceremony tonight and sadly her performance were met with the same mixed reviews that her outfit did.
To perform a rendition of Professor Green's 'Read All About It', the singer teamed a pair of Prada brogues with an Alexander McQueen skirt. Considering how big the night is, it was disappointing that she didn't opt for something more fitting for the occasion and going by the tweets, it doesn't look like she'll be able to forget it either.
With the Olympics just around the corner, the details of the closing ceremony have finally been released and as expected, fashion is set to play a prominent role in the festivities.
Naomi Campbell, Kate Moss, Stella Tennant, Lily Cole and Lily Donaldson will walk the runway as David Bowie performs songs 'Fashion' and 'Rebel Rebel'. Georgia May Jagger will also walk in the show as a replacement for Rosie Huntington-Whiteley who dropped out of the show as a part of her efforts to be seen as an actress rather than a model.
Blue Ivy Carter is a fan and so is the queen and with the Jubilee weekend around the corner, the timing couldn't be better to create a scarf range as a new brand category and that's exactly what Temperley London has done. Yesterday the brand confirmed the launch of a new line, Temperley Scarves.
The six-piece range launches alongside the cruise 2012 collection and features a range of colourways from capri tones and raspberry to neutral oyster and blush, but that's not all. To celebrate the Jubilee festivities and this summer's Olympics, the brand has also created a limited edition medal print scarf, which comes in white and black inspired the official Olympic insignias.
'I am really excited to launch a new collection dedicated to scarves,' AliceTemperley said in a statement. 'It has always been an important part of what we do but now we can really focus on prints and textiles which is my first love...With the opening of our first flagship store in the autumn, now is the right time to expand into new categories.'
With less than 100 days until London hosts the 2012 Olympics, all eyes are on TeamGB girls and not just in the way you would expect. Over the last few weeks, four key members of the team have been announced as the face of various beauty brands.
Last week Pantene announced that they have brought track cyclist Victoria Pendleton on board as the face of their latest beauty campaign; a move which is part of Proctor & Gamble's (their parent company) worldwide Olympic partner status with the London games. 'It makes so much sense to me that a female athlete would be a beauty ambassador,' Pendleton said in a statement. 'Part of being beautiful is being healthy, but I don't think people realize when they look at us that we want to be healthy from head to toe and that includes having healthy, beautiful hair.' This is particularly special for Pantene as the partnership marks the first time they have partnered with an athlete in this way and will see Pendleton join the likes of Liv Tyler as one of thir brand ambassadors.