Dolce & Gabbana will hold strong with Madonna as the brand's campaign girl this season, but for other major fashion labels, celeb stars are being bumped out in favour of models this season. Daria Werbowy is starring in the YSL campaign for Fall '10, with Gucci opting for Raquel Zimmermann, Dior choosing Karlie Kloss and Roberto Cavalli going for Gisele Bundchen.
Other campaigns are a group affair, like Chanel's ad series featuring Abbey Lee Kershaw, Freja Beha Erichsen and Brad Kroenig; or Fendi's work with Anja Rubik and Baptiste Giabiconi. Louis Vuitton reportedly has taken Karen Elson, Natalia Vodianova and Christy Turlington; and Balenciaga went for a cast of 10, including Stella Tennant and Elson.
Perhaps Karl Lagerfeld explains the change in preference best. He says that celebs' "overexposure in ‘people’ magazines also makes it that one may be a little tired of celebrities and the red carpet. I love models and there are great ones for the moment." Never one to mince words, the Kaiser.
The team at Calvin Klein are really spoiling us. If their traffic-stopping underwear ads starring Jamie Dornan and Eva Mendes was not enough, the brand has just launched their Body Collection line of jeans this month.
If, like me, you have trouble finding jeans that actually flatter those of us that are slightly more bootylicious, look no further than the brand's new line. The jeans are specially fitted with angled engineered back pockets with a curved back yoke and a stretch fitted waistband that eliminates gaping to actually contour your rear.
Many people already swear by them, calling them the guilt-free instant butt lift. Still need convinving? This week, the brand's new face, Eva Mendes, was caught wearing a pair out and about in New York.
If they're good enough for Eva Mendes, then they're good enough for us.
The Body Collection is available for men and women in Calvin Klein stores internationally this month.
Model: Jessica Miller
Photographer: Inez van Lamsweerde & Vinoodh Matadin
A/W 2009/10 campaigns continue to trickle through. Here are the latest offerings from Chanel and Marc Jacobs.
In the current economy, consumers are less worried about looking and living the lifestyle of the girl in the Michael Kors campaign. Instead we are focusing on whether the style will have longevity and take us from season to season. Quality is now key. Who would have thought that it would take an economic depression to make people realise that this just might be, the best way to think.
Brands are now forced to take this into consideration when planning their campaigns. In the next few seasons expect product led adds with less emphasis of buying into a lifestyle.
Model: Marion Cotillard
Campaign: Lady Dior Handbags
Photographer: Annie Leibovitz
Models: Kendra Spears, Julia Hafstrom Anna de Rijk & Ymre Stiekema.
Photographer: Steven Meisel
After much speculation, The Fash Pack recently revealed which models would appear in each campaign this Autum/Winter and who will be shooting them. Since last week, these fall campaigns have slowly started to be released.
Did they meet your expectations?