Just when we thought that the editorial musical chairs had ended, it is now showing no sign of slowing down. Alex White recently left W magazine as fashion director and has since been replaced by Edward Enninful who has also be replaced in his role as fashion director at i-D by Charlotte Stockdale and now reports allege that Glenda Bailey may be on her way out at Harper's Bazaar.
Carol Smith, the former publisher of ELLE, has moved to the magazine to take her role as the new VP, publisher and chief revenue officer. Considering her short stint at Bon Appétit, sources predict that Smith will want to prove herself and stamp her authority particularly with magazines like Harper's who experienced a 5.4% decrease in ad pages and circulation numbers in the first half of 2011. Many are blaming Bailey for the magazine's poor performance this year. However, a source at the magazine told WWD that: “Glenda rumors come all the time, it’s just like the boy who cries wolf. For the past two years, there have been Glenda rumors,” and besides, a source at Hearst revealed that at least for the time being, “Glenda and Carol seem to be speaking the same language.”
Alex White's departure from W after 16 years at the magazine sent shockwaves when the new was announced last week. But as we all know, Stefano Tonchi has hired a great replacement in Vogue contributor and i-D fashion director, Edward Enninful.
Style.com managed to secure an interview with the stylist to discuss what we can expect from him, what designers he will shoot and his thoughts on W's contribution to fashion.
It's no secret that there have been many changes in the magazine world, most of which have been true reports but unfortunately the rumour that Anna Dello Russo is moving to W is false.
Many alleged that ADR was spotted in New York talking to the magazine about coming on board as the new fashion director. However, after the Valentino couture show, Stefano Tonchi spoke to Daily Front Row and said such reports were wrong:
"I love Anna, but she has a great job at Japanese Vogue that she quite likes and I don’t have any idea to actually move her to New York. She’s a good friend, but I didn’t really even have a conversation with her about this seriously. She’s a fashion director, but she’s not necessarily the one that’s doing shoots and maybe that’s what I’m looking for. Alex is doing that, and that’s what we need at W."
It might have seemed like the changes at W magazine might never end, but according to the magazine's new editor Stefano Tonchi, the last of the staffing upheaval took place on Thursday. Treena Lombardo, market director for W, and accessories and jewellery director Brooke Magnaghi were replaced by former T employee Karla Martinez, who will take on both roles as fashion market director.
Rumour has it that fashion director Alex White will keep her place at the magazine, as she is said to be shooting stories for the September issue, whilst Terry Richardson is back shooting for the magazine - the shoot with White will be Richardson's first since 1996, after he reportedly offended former W art director Dennis Freedman with a photograph of a model with her head in an oven. "I think we should be set" Tonchi told WWD. Look out for the September issue of W magazine, which will be the first with the complete redesign by Tonchi. In the meantime, the W staff saga might finally be able to be laid to rest.