That's the big question in publishing right now. Before we all complained about the prominence of actresses on the cover of fashion magazines but over the last two years reality stars have taken over. "If you look at what works for us, it's not the same stuff that used to work for us," Cindi Leive, American Glamour's editor-in-chief, told WWD recently.
And the numbers speak for themselves. Take US Glamour for example - in 2010 Lauren Conrad was their biggest selling cover and Kim Kardashian, who appeared on the most covers in 2011, had their best selling cover last year for their January issue. As part of their big revamp set to unveil in March, the magazine have confirmed that they intend to tap into this love of all things reality TV by giving it a big push in their editorial content.
In the current economic slump, it looks like emerging designers aren't the only ones going down the diffusion line route to produce clothes that people can actually afford.
Badgley Mischka is the latest big brand to follow the trend. The Home Shopping Network, who have been desperately been trying to get a piece of the fshion pie, have signed the design duo up to produce an affordable line with them. The new move for the network was hardly a suprise. Recently, CEO Mindy Grossman told WWD: "We weren’t the most fashionable and we had to really define this.”
The line, called American Glamour which is set for release next month, will include shoes and accessories as well as apparel.
