That's the big question in publishing right now. Before we all complained about the prominence of actresses on the cover of fashion magazines but over the last two years reality stars have taken over. "If you look at what works for us, it's not the same stuff that used to work for us," Cindi Leive, American Glamour's editor-in-chief, told WWD recently.
And the numbers speak for themselves. Take US Glamour for example - in 2010 Lauren Conrad was their biggest selling cover and Kim Kardashian, who appeared on the most covers in 2011, had their best selling cover last year for their January issue. As part of their big revamp set to unveil in March, the magazine have confirmed that they intend to tap into this love of all things reality TV by giving it a big push in their editorial content.