Alongside some of the world's key fashion players, Jefferson Hack - journalist and co-founder of Dazed & Confused - presented at the International Herald Tribune’s Techno Luxury Conference in Berlin this Tuesday, discussing how advances in technology will affect the way the luxury sector does business.
Hack, with agreement from Natalie Massenet of Net-à-Porter, said that editorial and shopping content would fully move online within the next decades, saying that in the future, print media will not disappear, but rather “become souvenirs of the show”. He said that he envisages the future of magazines in portable devices, augmented reality, smart surfaces and digital paper, adding that “in the digital universe, the winners will be those that take risks . . . How do we compete for attention? We don't. We participate. The digital revolution caught quite some of the brands napping.”
To add to that, we’ve now just heard that apparently Hack is launching a product-driven title in February, called Another Love...sound familiar?