Welcome to the sixth and final leg of our six part Behind The Scenes at Fashion Week feature. Over the last six weeks we've spoken to two of London's leading fashion PRs, Nell Trotter and George MacPherson; Anthony Gordon, Director of Scouting and Communication at Premier; Sarah Wilkinson, Head of Design at ASOS and famed DJ, Sam Young. Before Fashion Week, The Fash Pack had the pleasure of talking to one of nicest women in the business, VOGUE.com editor Dolly Jones.
In the interview, Jones reveals which designers she's keeping her eyes on this season and what makes London Fashion Week so special.
The Fashion Pack: How does your job change during the fashion week season?
Dolly Jones: I’m hardly in the office during the shows – I watch as many as I can fit into the day and report on them straight away so that the catwalk reports are live on the site within an hour of the show finishing. During Milan and Paris, I’m out there doing the same thing – but on my Blackberry in touch with the team constantly. It’s exhausting but an amazing, whirlwind change from the rest of the year when I’m much more office-based.