Nicole Richie is doing it all. Aside from working on her three fashion lines, she's also in the midst of promoting her soon-to-launch collection for Macy's and now, the campaign for her debut fragrance has just dropped too.
As I recently reported the fragrance, which is said to be a combination of 'blackberry and Seville orange, along with lily of the valley, sandalwood and Moroccan rose', hits stores in September and the campaign was shot by Anthony Mandler. 'I always shy away from anything that's too girly, but I consider myself a feminine girl,' Richie said after shooting the campaign. 'Anthony knows how to shoot something and make it feminine and sexy. but no so in-your-face girly,' and she's right. While the campaign does feel feminine, it's done in a sensual way.
Nicole Richie has been keeping busy. Last month she confirmed that she's working with Macy's on a capsule collection and back in October she revealed that she's been working on a debut fragrance and this week the first image of the bottle was released.
The scent, which is in partnership with TPR and is set to hit stores in September, was apparently inspired by her mother's layered scents when she was a child. 'I have a very traditional Southern mom - you never left the house without lotion,' she told WWD. 'Over her lotion went oil and perfume - she was very put together from head to toe. It wasn't just a one-dimensional smell - there were many different layers' As far as her own scent goes, the smell is a combination of blackberry and Seville orange, along with lily of the valley, sandalwood and Moroccan rose.