Last week I was amongst a handful of journalists invited to celebrate the launch of MiH Jeans' new pop-up shop at The Gallery in Anthropologie. 'Coming Home: The Original London Jean' was the perfect name for the event, as the pop-up shop sits in the exact same spot on the Kings Road where the original London Jeans were first sold back in 1969 in what was then called, Jean Machine.
But that's not all. Alongside showcasing the London Jeans, the pop-up also featured a special selection of pieces from their new SS12 collection as well as their new Portobello line which is features a good selection of practical and easy to wear wardrobe ready pieces.
Seemingly aiming to take over the world with their broad umbrella of brands, Urban Outfitters Inc. has announced that it will be expanding into the bridal market in a venture that will see the company covering wedding gowns, bridesmaids dresses, shoes, jewellery, bags, lingerie, invitations, decorations and gifts. The bridal brand, which is currently still unnamed, will offer both bridal attire as well as services such as wedding planning and advice on styling, and will be the sixth brand under the Urban Outfitters umbrella, sitting alongside Urban Outfitters, Anthropologie, Free People, Terrain and Leifsdottir.
Wedding gowns are said to range between $750 and $5,000, whilst bridesmaid gowns will start at $200, and the brand is set to follow the aesthetic of Anthropologie. “We have found that many brides-to-be are inspired by our aesthetic," Anthropologie Co-President Wendy B. McDevitt explained. "Of course, this means something different bride to bride, but essentially she’s telling us that she wants a certain product edit that only we can provide.” The concept will launch online in Spring 2011, and across select stores in the US.