This week, Hilary Alexander revealed that after less than two years, Dasha Zhukova has decided to leave her position as editor-in-chief at Pop. The news has since been confirmed by the magazine's spokesperson, who has revealed that Zhukova is leaving to focus on digital arts projects, and the magazine's editorial director Ashley Heath will stand in, in the meantime.

“My time at POP has been a transformative experience that I am extremely proud of,” Zhukova explained. “It has afforded me the chance to collaborate with some of the greatest creative minds in the world and I’m thankful to Ashley Heath and Bauer Media for the opportunity. I’m now excited to move on and build something from the ground up.”

The spokesperson also revealed that Zhukova's final issue had twice as many advertisers and three times the number of ad pages than during Katie Grand's time at the magazine.